Case studies

Engagement summaries, written the way we would want to read them.

Each summary describes the problem, the scope and what we built. Where a client has permitted us to share outcome data, we share it. Where they have not, we do not invent it — and we never present sample figures as results.

A note on how we report client work

Marketing outcomes depend on market conditions, budget, product, timing and the competence of everyone involved — not on an agency alone. Nothing on this page should be read as a prediction of what would happen for your business. Results vary, and past work is not a forecast. Where clients are named or figures are quoted, it is with their written permission.

B2B software engagement: A SaaS platform with 900 orphaned help articles B2B software · Nine-month retainer
Technical SEOContent auditInformation architecture

A SaaS platform with 900 orphaned help articles

A support knowledge base had grown for six years without an owner. Articles duplicated each other, contradicted the product, and were largely unreachable from anywhere on the site.

What we did

  • Full content audit across 900 URLs with a keep / merge / rewrite / remove decision on each
  • New information architecture and internal linking model
  • Redirect map for 300 removed or merged pages, QA'd before release
  • Editorial workflow so new articles are reviewed by a product owner before publishing

Outcome. The client asked us not to publish performance figures. What we can say is that the knowledge base now has a named owner, a review cycle, and an architecture that both customers and search engines can navigate.

Manufacturing engagement: An industrial manufacturer with no editorial ownership Manufacturing · Strategy plus six-month build
Editorial strategyGovernanceCopywriting

An industrial manufacturer with no editorial ownership

Publishing had stalled for three quarters. There were ideas, budget and even drafts — but no decision rights, no review process and no owner, so nothing shipped.

What we did

  • Editorial operating model: roles, decision rights, review gates and escalation
  • Quarterly theme plan mapped to product launches and trade cycles
  • Brief and style templates the engineering team could actually work with
  • Two publishing cycles run under supervision, then handed over

Outcome. The programme has been running on the client's own team since handover. We check in quarterly at their request, and we are not needed between those calls.

Professional services engagement: A professional services firm rebuilding its measurement Professional services · Twelve-week project
AnalyticsGA4Reporting

A professional services firm rebuilding its measurement

Three analytics properties, a CRM and a spreadsheet all reported different lead numbers. Every marketing review turned into a debate about whose figure was correct.

What we did

  • Measurement plan starting from the questions leadership actually asks
  • Rebuilt GA4 and Google Tag Manager configuration with a documented event specification
  • Single Looker Studio reporting view with definitions built into the interface
  • Attribution briefing for the board explaining what is measured and what is modelled

Outcome. Reporting now comes from one source with agreed definitions. The firm can still disagree about strategy — but not about the numbers.

Financial services engagement: A fintech startup deciding whether search was worth it Financial services · Four-week advisory
ConsultingSearch strategyAdvisory

A fintech startup deciding whether search was worth it

A seed-stage team was about to commit a quarter of its marketing budget to content and SEO on the strength of a competitor's blog traffic.

What we did

  • Search demand analysis for the category, including realistic competition assessment
  • Modelled timeline for organic visibility given domain age and resourcing
  • Comparison against paid and partnership channels with assumptions stated
  • A written recommendation to delay the investment by two quarters

Outcome. We advised them not to hire us for delivery yet. They returned eighteen months later, when the product and the demand had both matured.

Healthcare engagement: A healthcare provider with content stuck in review Healthcare · Six-month retainer
Editorial strategyRegulated contentWorkflow

A healthcare provider with content stuck in review

Clinical review was necessary and slow. Drafts sat with reviewers for weeks, aged out of relevance, and had to be rewritten before they could be approved.

What we did

  • Review workflow rebuilt with clinical input at the brief stage rather than the draft stage
  • Claims framework agreed with the compliance team up front
  • Reviewer time-boxed with a clear escalation path
  • Content maintenance schedule so approved material stays accurate

Outcome. Approval time fell because reviewers were seeing fewer surprises, not because they were asked to work faster. The claims framework did most of the work.

Retail engagement: An e-commerce group with a category architecture problem Retail · Migration project
Technical SEOMigrationE-commerce

An e-commerce group with a category architecture problem

A replatform was scheduled for eight weeks' time and the URL structure had already been signed off. It would have collapsed three years of category-level visibility.

What we did

  • Pre-launch review of the proposed URL structure and taxonomy
  • Redirect mapping across 4,000 URLs with staging QA
  • Post-launch indexation monitoring for twelve weeks
  • Documented rollback triggers agreed with engineering before go-live

Outcome. The launch went out on time with the structure revised. We monitored indexation daily for the first fortnight, which is when migration problems usually surface.

How we scope work

What happens before a case study exists

Step one

A conversation, not a pitch

Forty-five minutes on what is not working. We will tell you at the end whether we think we can help, and if we cannot, who might.

Step two

A paid diagnostic

Two weeks of proper analysis. You keep the findings whether or not you continue, because you paid for them.

Step three

A scoped proposal

Deliverables, effort, cost and how success will be judged — agreed in writing before any delivery work starts.

Start with a conversation

Tell us what is not working, and we will tell you what we would do about it.

A 45-minute review of your content, search and reporting setup. You leave with three prioritised recommendations, whether or not you work with us.

Book a consultation See our work