Service
The channel you own, treated like it matters.
Lifecycle programmes and marketing automation built to stay useful long after the first purchase — and to stay out of the spam folder.
Email Marketing
Email is a content problem before it is a technical one.
Deliverability advice usually starts with authentication records. It should start with whether anyone wanted the email. Engagement is now the strongest signal mailbox providers use, and no amount of DKIM will rescue a list that stopped opening two years ago.
We build lifecycle programmes that earn the open: a welcome sequence that sets an honest expectation, content that reflects what the subscriber actually did, and a sunset policy that removes people who have gone quiet rather than mailing them forever.
What you receive
Deliverables
- Lifecycle map and flow diagrams
- Built and documented automation flows
- Email templates (HTML, tested across clients)
- Deliverability and list hygiene report
- Segmentation model
- Reporting view with engagement cohorts
Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.
Discuss a email marketing engagementWhat is included
Inside a email marketing engagement
Lifecycle mapping
Welcome, onboarding, activation, retention and win-back, mapped to real customer behaviour.
Marketing automation
Flows built in your platform, documented so your team can edit them without breaking anything.
Campaign copy and design
Templates that render correctly in the clients your list actually uses, including Outlook.
Deliverability review
Authentication, list hygiene, engagement segmentation and a sunset policy.
Segmentation strategy
Fewer, more meaningful segments, based on behaviour rather than guesswork.
Testing programme
Subject lines, send timing and content structure, tested with enough volume to mean something.
Reporting
You will always know what changed, and why.
Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.
- Definitions agreed and documented up front
- Monthly review with a named consultant
- Dashboard stays in your account when the engagement ends
Conversion analytics · sample view
Questions
Straight answers about email marketing.
If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.
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