Service

Removing the friction between your pages and the index.

Crawl budget, render delays, duplicate parameters and broken canonicals rarely announce themselves. They just quietly cap what the rest of your marketing can achieve.

Technical SEO

Technical SEO is maintenance, not a one-off audit.

Most technical audits end life as a 90-page PDF that nobody actions. We work the other way round: we find the issues, we sequence them by what actually blocks indexation, and we work with your developers to get them shipped.

The unglamorous truth is that a large share of technical SEO problems are process problems. A release goes out, a canonical changes, nobody notices for six weeks. Part of what we build is the monitoring that catches that in six hours.

Technical SEO work in progress at The Content Marketing Agency

What you receive

Deliverables

  • Prioritised technical issue log (ticket-ready)
  • Crawl and log file analysis
  • Redirect map for migrations
  • Core Web Vitals remediation plan
  • Structured data implementation spec
  • Weekly indexation monitoring

Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.

Discuss a technical seo engagement

What is included

Inside a technical seo engagement

Crawl and log analysis

What search engines actually fetch on your site, compared with what you think they fetch.

Indexation management

Canonicals, robots directives, parameter handling and the pages that should never have been indexed.

Core Web Vitals

Field data first, lab data second, with fixes scoped for developers rather than for a report.

JavaScript rendering

Whether your content survives rendering — and what to do when it does not.

Site architecture

Click depth, internal linking and taxonomy that reflects how people actually search.

Migration support

Redirect mapping, staging QA and post-launch monitoring for replatforms and domain moves.

Reporting

You will always know what changed, and why.

Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.

  • Definitions agreed and documented up front
  • Monthly review with a named consultant
  • Dashboard stays in your account when the engagement ends
How we build measurement

SEO health · checks we monitor

  • Indexation coverage Tracked weekly
  • Core Web Vitals — LCP Field data, 28-day
  • Internal link depth Pages within 3 clicks
  • Structured data validity Errors vs warnings
  • Duplicate parameters Canonical conflicts

The bars show the checks included in a technical health review, with placeholder fill levels. They are not measurements of any live site.

Questions

Straight answers about technical seo.

If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.

Ask us directly

Yes. We write issues in a form your engineers can pick up — reproduction steps, acceptance criteria and a clear statement of why it matters. We join sprint planning where it helps.

Before the URL structure is decided, not after. The cheapest migration work happens months before launch. The most expensive happens the week traffic drops.

Rarely. Fixing technical debt removes a ceiling; it does not create demand. It works best alongside content that deserves to rank.

Related services

Work that usually sits alongside this

Content Marketing

Editorial programmes that give search engines and buyers a reason to keep coming back.

Explore Content Marketing

SEO Strategy

Search roadmaps built on demand data, not guesswork, with clear reporting on what changed.

Explore SEO Strategy

Editorial Strategy

Themes, formats, owners and calendars, so publishing stops depending on whoever is free.

Explore Editorial Strategy

Start with a conversation

Tell us what is not working, and we will tell you what we would do about it.

A 45-minute review of your content, search and reporting setup. You leave with three prioritised recommendations, whether or not you work with us.