Service
Publishing that does not depend on whoever happens to be free.
Editorial strategy is the boring infrastructure behind good content: who decides, who writes, who reviews, what gets published when, and what happens when someone is on leave.
Editorial Strategy
An operating model for content.
When publishing stalls, the cause is almost never a lack of ideas. It is that nobody owns the decision, the brief was vague, the reviewer went quiet, and the draft aged out of relevance while it sat in a queue.
We design the system that prevents that. Themes for the quarter. Formats with a purpose. Briefs that a competent writer can act on without a meeting. Review gates with named people and time limits. And a calendar that survives the moment your team gets busy — which is the only real test of any content plan.
What you receive
Deliverables
- Editorial operating model document
- Quarterly theme plan
- Brief and style templates
- Review workflow with named gates
- Twelve-month calendar structure
- Handover session and training for your team
Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.
Discuss a editorial strategy engagementWhat is included
Inside a editorial strategy engagement
Editorial operating model
Roles, responsibilities and decision rights, written down and agreed.
Theme and format planning
Quarterly themes mapped to buying stages, with formats chosen for the job, not the trend.
Brief templates
The document that decides whether a piece is good before a word is written.
Review and approval workflow
Gates, timescales and escalation, including compliance and subject-matter review.
Editorial calendar
Owners, dates, dependencies and a realistic buffer.
Style and tone guide
Practical, example-led, and short enough that people read it.
Reporting
You will always know what changed, and why.
Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.
- Definitions agreed and documented up front
- Monthly review with a named consultant
- Dashboard stays in your account when the engagement ends
Campaign overview · content types tracked
Questions
Straight answers about editorial strategy.
If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.
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